Phil's profile

Phil Dearson
Phil Dearson Consultant Subsector
United Kingdom

I've held senior roles at digital and integrated agencies since the early days of the web. I founded Subsector in order to bring that experience direct to organisations that are looking for some no-nonsense, buzzword-free help. I focus on ensuring that the most appropriate technologies are employed in order to meet the objectives of organisations and the people they care about most. I believe that solving a business problem is more important than solving a marketing problem. Given the extreme pace of change my approach is to focus on people first, technology last. I have broad sector experience including Government, the Arts, Alcohol, Financial Services, Third Sector, FMCG, Retail, Fashion, Telecoms, Automotive, Health & Fitness and Entertainment. I've been lucky enough to work with lots of great companies in the past. Specialisms: Digital, Strategy, Service Design, Innovation, Training, Business Transformation.

Previous Experience

2013 - Tribal DDB - Head of Strategy & UX 2012 - 2012 The Marketing Store - Head of Innovation 2010 - 2012 The Marketing Store - Head of Digital 2010 - 2010 The Marketing Store - Associate Planning Director (Digital) 2009 - 2010 23red - Digital Director 2007 - 2009 Blonde - Managing Partner and Strategic Planner 2005 - 2007 DC Interact / Altogether (now WCRS) - Partner and Planning Director 2004 - 2005 DC Interact / Altogether (now WCRS) - Technical Director and Projects Director 2004 - 2004 Exposure - Head of Digital 2001 - 2004 Exposure - Technical Director