I've held senior roles at digital and integrated agencies since the early days of the web. I founded Subsector in order to bring that experience direct to organisations that are looking for some no-nonsense, buzzword-free help. I focus on ensuring that the most appropriate technologies are employed in order to meet the objectives of organisations and the people they care about most. I believe that solving a business problem is more important than solving a marketing problem. Given the extreme pace of change my approach is to focus on people first, technology last. I have broad sector experience including Government, the Arts, Alcohol, Financial Services, Third Sector, FMCG, Retail, Fashion, Telecoms, Automotive, Health & Fitness and Entertainment. I've been lucky enough to work with lots of great companies in the past. Specialisms: Digital, Strategy, Service Design, Innovation, Training, Business Transformation.