Nancy's profile

Nancy Murray
Nancy Murray Marketing Manager
Canada

I am a Marketing and Communications Management professional with 15 years experience in industrial B2B marketing. Over the course of the last decade and a half, I have seen parts of the job description change from ‘traditional’ advertising and promotion to website management and e-newsletters to social media and online communities. The focus of the role, however, has not changed; to use the most effective communications vehicle to communicate with the customer in a way that encourages them to believe and buy into what we are sharing with them. For more of my views and knowledge sharing, feel free to visit my blog socialcritters.com.