Anant Sharma founded Matter Of Form 6 years ago. To him the coming together of compelling design, technology innovation and crafted content held a distinct allure. His agency has won multiple awards for innovation across the customer experience, and he has spoken on topics ranging from UX, to retail strategy. He has co-founded 6 other technology and commerce business in partnership with entrepreneurs and larger organisations alike, using insights gained from agency work to found new, disruptive ventures. Prior to Matter Of Form, Anant has a Creative Directorship at a technology company.