Mike's profile

Mike Owen
Mike Owen Marketing Encode
United Kingdom

Experienced International, enterprise and SaaS technology marketing professional with specialism in brand communications, setting up sales and marketing departments and in ongoing lead generation, CRM activities, development of sales pipeline, new business sales and client retention. Accomplished copywriter and blogger I am a "hands-on", proactive, self starter with success working with sales and product teams to develop creative plans and speedy marketing ROI. In-depth user knowledge of CRM and marketing automation tools eg marketo, salesforce and hubspot and dotmailer. Built a consultancy offering International PR, marketing and business development services for technical and services companies. Specialties: brand development, marketing strategy development, international marketing and strategies for increased sales, sales enablement, lead generation activities. PR strategy, communications, copy writing and execution.

Previous Experience

Marketing Manager censhare