Michael is Astound Commerce’s Principle Consultant offering clients additional value-added services ranging from analysis of existing propositions to development of digital strategies and driving improvements through ecommerce optimisation and new initiatives. Michael ensures Astound’s clients get the full benefit of the team’s expertise, from strategy and transformation through to delivery and support. A highly qualified customer experience and digital expert, Michael has over 18 years' experience in digital consultancy and the retail industry, working on projects across the financial services, travel, healthcare and private equity sectors.