Matt's profile

Matt Tanner
Matt Tanner Director Fused7
United Kingdom

Currently delivering a full-service through the line strategy and exectution for global brand AIG across their suite of UK push and pull products, including AIG Direct (Cancer Cover), Direct Travel Insurance, Direct Car Excess, UK Day and Break Insurance, Heart Attack and Stroke and Personal Injury cover. We also work with trailblazing fitness / weight loss e-tailer, premium e-commerce brand DAPW (Duvet and Pillow Warehouse, premium personal Injury solicitors Fletchers, Mobile SIM company WWF Mobile, Mobile gambling casino brand Game of Phones and other e-commerce fashion retailers. Working with all of these businesses on different engagements, but our work covers everything from strategic planning management PPC, SEO, display and affiliate channels to development of their brand and creative, above the line strategy covering panels on tube and trains and development of their retention and customer life-time-value strategy. We also work with businesses starting their first foray into digital who need affordable solutions with expert guidance to avoid any expensive mistakes in the early days of their business. Previous experience working in customer acquisition, campaign delivery and conversion optimisation for BskyB and, and (Arcadia Group).