Maor Sadra is CEO and Co-Founder of INCRMNTAL, a leading incrementality measurement platform for advertisers. A tech oriented business guy with over 20 years' experience in adtech and marketing technology, Maor is globally recognised as a thought leader in the areas of attribution and incrementality. Previously Maor held positions as CEO @ Applift (acquired by MGI), and MD International @ Inneractive (acquired by Fyber).