► Transformative marketing leader expert at bridging data, technology, content and brand to create and deepen customer relationships and deliver on business goals.
► Broad and “hands-on” experience in B2C, B2B, E-Commerce, Loyalty.
► Extensive experience presenting marketing strategy, results and budget to CEO, President and sales leadership.
► Consistently rated as a top performer and tasked to step in VP level assignments for Staples $7B B2B division.
► Motivating leader experienced in hiring and developing diverse teams that deliver exceptional results.
CORE COMPETENCIES
► Strategic business planning
► Integrated marketing programs
► Digital marketing strategy
► Demand generation
► Customer lifecycle marketing - CRM
► Advanced analytics
► Analytical sales tools
► Marketing automation and databases
► Talent and team development