Let's face it, the consumer journey is fragmented, and anyone who shows you a linear funnel is out of their mind. The good news is, I thrive on entropy. Whilst everyone scrambles to figure out what they can do with scattered attention, I return to the basics of human behaviour. Of course, I'll look at the top conversion paths, keyword bids, and ad recall rates, but I'll also leverage "FOMO" in subject lines. With the avalanche of data dumps coming at us every day, we have to remember we are still human, and with humans, it's the small behavioural triggers that cause big influence. As a certified Squared Online, ADBL, HubSpot & Hootsuite Marketer, I have worked with a variety of public and private entities in over seven countries. Some of the brands I have worked with include, but are not limited to: KitchenAid, Whirlpool, Maytag, Avery Dennison, HP, EPSON, Innovative Evenings, WAV Atmospheric Branding, SkyEagle Aviation Academy, Marketers Without Borders, Royal LePage, The Town of Richmond Hill, The Government of Canada, Samsung, Quantron Systems, Powered by Search, Digital Annexe, Mercedes-Benz, The Art Of Productions, Babsocks, Dynacare and Cadillac. My views about work? My craft is my passion and my place of work is my beehive. It's our mission to help secure a healthy hive. Rarely will I say "I" because the whole, is greater than the sum of its parts. If you have any questions then follow my contact info: michael@michaelash.ca