Matt's profile

Matt Anderson
Matt Anderson Commercial Director - Brand strategy and digital marketing communications Marketplace AMP

I amplify sales for consumer brands and products on the world's marketplaces such as Amazon, Alibaba, JD.com and eBay. I am the co-founder of Marketplace AMP, an specialised international team of e-commerce techs and retail marketing specialists. We cover all aspects of setting up, managing, optimising & advertising on the world's marketplaces We AMPlify sales for your brand by outranking, outbidding or outselling the competition on Amazon, eBay, TMall, JD.com or Alibaba. For the last 15 years I have also developed our sister agency Montage Communications to be renowned as experts in consumer 'omni channel' marketing. Montage helps grow FMCG, Food, consumer electronics & homewares brands. I have worked with with Brabantia, SIGG, Jenolite, Soak.com, Sphero, Groov-e, Dishmatic, Somerdale, B&Q, Hillfarm Oils, Crude Drinks, Starbucks, Camelot, Pilgrims Choice, The North Face and the British Council to name but a few.

Skills

Digital Marketing Social Media Customer Acquisition marketing Marketplace Sales and Advertising Amazon Ebay JD.com

Previous Experience

My highlights: - Amazon campaigns internationally for clients across the UK, USA, Canada, Italy, Japan, China, India, Spain and Mexico carrying out discoverability, content optimisation (A+), AMS and AMG campaigns. - Managing impactful integrated content marketing campaigns for brands - our experience covers Brabantia, The North Face and Pilgrims Choice and many more - Audit and strategy recommendations for the British Councils 487 social networks world-wide - Coordinating Multi-lingual International Digital Marketing campaigns 10 years' experience including for the British Council, Sphero & Brabantia - Blogger relations and online PR working with numerous blogging networks such as MADBlog awards, Amara, Meet The Blogger & high profile YouTube vloggers - Consumer PR experience if UK and USA markets - working with consumer Camelot, Starbucks, B&Q & Brabantia

Education & Qualifications

BSC Industrial Management