"If you can keep your head when all about you are losing theirs ...Yours is the Earth and everything that's in it" This Rudyard Kipling quote both inspires and defines me. I'm often the calm one who stays on objective when others get flustered by deadlines or distracted by novelties. Fluff and jargon doesn't interest me. I will not recommend shiny new things like video, native and content marketing unless they are apt for my brands objective and life-stage. I focus on two things, cultivating considered opinions and improving my writing. Which is why I started two blogs some years ago, one on digital at http://kevinalphonso.com and another on cricket at http://cricketjaffa.blogspot.com. I may be one of the few Digital Directors who has worked in a creative agency, in a marketing team and a digital publisher in previous roles. To me a brand is a promise. As a marketer my role is to care-take that promise and carry it to the people most likely to be receptive. Specialties: Digital Marketing including Digital Strategy, SEM, Performance Media, DSP (Demand Side Platform) management, Social Media, Mobile and Online Video distribution.