Kate has 7 years experience working in digital measurement. She joined DQ&A by Incubeta in 2016 to launch its official analytics offering. With both agency and client-side experience, she is well-versed in the challenges faced by modern-day marketers and her key specialism is designing multi-pronged approaches for mobilising and executing effective measurement. She currently runs DQ&A by Incubeta’s analytics team, overseeing the delivery of her team’s work, whilst evolving the services we offer to clients and leading on large consultancy projects across finance, media, retail and travel clients.