Lee is the CEO of BluprintX, responsible for their strategic growth. He specialises in straight-talking consultancy for C-Level on how to drive revenue and improve scalability through the power of data and technology. He has played a leading role in the creation and scaling of 7 startups in 4 continents over the last 10 years. Several of these startups became market leaders within 1-3 years, leading to trade sales to FTSE 200 organisations and global companies. In 2013, Lee set up Bluprint X which is now a global agency, advising some of the world’s biggest organisations on how to drive revenue through their use of technology. Lee hosts Bluprint's podcast series 'Making Marketing Heroes' which invites insight and hot topic discussion from industry leaders. Lee also documents a raw insight into real business issues on his vlog series, Level Up.