Kath's profile

Kath Pay
Kath Pay Co-Founder and Email Marketing Consultant & Trainer Plan to Engage
United Kingdom

Kath regularly publishes articles within magazines in both the UK and Australia, is frequently interviewed as an industry expert and has spoken at various events, such as IDMF London, Inbox/Outbox and DMA events UK wide as well as being the Advanced Email Marketing Course Tutor at the IDM. Currently Kath is Chair of the Events and Communications Hub of the UK DMA's Email Marketing Council and is Editor of both its newsletter, Infobox and its blog, www.dmaemailblog.com.


email marketing, email creative, email marketing deliverability issues, marketing automation, eCRM strategy, content strategy, writing email marketing articles, email marketing whitepapers, speaking and presenting on email marketing, email marketing services, permission email marketing, email marketing strategy, email marketing best practice, email content, email design, email production, email campaign deployment, email campaign reporting & analysis, B2B email campaigns, B2C email campaigns

Previous Experience

2012 - Econsultancy - Trainer for Email Marketing Intermediate & Advanced Courses 2011 - Plan to Engage - Speaker, Trainer, Author 2011 - Plan to Engage - Co-Founder, eCRM and Email Marketing Consultant 2010 - The IDM - Lead Course Tutor for the Award in Email Marketing 2006 - Email Marketing Council, DMA UK - Chair of Events and Communications Hub 2010 - 2011 Digital Marketing Inbox - Strategic Consultant 2010 - 2011 The Email Academy - Founder & Consultant 2001 - 2010 Ezemail - Founder and Managing Director 1999 - 2002 IT Pays Web Design - Principal