Julia Smith is Founder of www.digitaltradingconsultancy.co.uk, a Digital Consultancy specialising in digital communications, PR, event management, digital strategy, corporate voiceovers, sales training and marketing; expert knowledge in brand safety, fraud prevention, ethical trading, programmatic trading, and ad trading. Her long term clients include Impact, Appetite Creative, Channel Factory, Cavai & The 614 Group. Her other clients have included Tug, Improve Digital, whiteBULLET, Philip Lee Lawyers, Grapeshot, Lexteq, Inskin Media, Admonsters and IFPI. She started her career in digital advertising at Dennis Publishing 24 years ago and has been at the heart of the changing digital media landscape ever since. Julia has held major commercial roles both agency and media side including Associated Newspapers, The Mirror Group Newspapers, Dennis Publishing, Harvest Digital, IAB, Nexus Business Media and UPC Media. Julia was Head of IASH, the largest council within the IAB representing digital networks and sales houses. It was in this role that Julia was nominated for the Greatest Individual Contribution Award at the New Media Age Awards 2010. In 2016, Julia was voted by the industry as being in the top 5 Digital Trading Leaders 2016 at The Drum Digital Trading Awards. Known as 'The Voice' Julia is a regular media commentator and often invited to speak at major conferences on issues surrounding brand safety and ad trading. Julia also works with The 614 Group team on the Brand Safety Summit Series in London and New York. The 614 Group has become an authoritative source within the digital community around issues of brand safety, fraud, viewability, ad operations, and yield management. Their team of industry leaders tackle important issues head-on in the fight to better our industry. Finally, Julia is a committee member of dawn, a community dedicated to inspiring and developing women to fulfil their potential as people and professionals. She is also founder of networking group Digital Industry Leading Lads and Ladies, co-founder of Digital Leading Ladies and co-founder of SPILL ( Sober Party Industry Lads and Ladies).