John van Pijkeren has a passion for digital and social. After working for almost three years as a Digital Analytics consultant at Capgemini Consulting, John joined HEINEKEN International two years ago as Digital Analytics specialist. He is situated in the Marketing Centre of Excellence, the department being the linking pin between Marketing and IT. Within HEINEKEN John works with all the global brands and also advices local brands on digital measurement. He is involved in most of the global campaigns from a digital analytics perspective, where he advices the brand teams on what and how to measure, as well as to present the information in a meaningful and actionable way. John has worked on big global campaigns, like the Champions League and James Bond and has experience in web, social and mobile app analytics.