With a M.Econ.Sc from the European University Institute in Florence, Italy, John worked as a financial analyst in New York with J.P. Morgan from 1997 – 2001. He specialised in telecoms and emerging technologies, which led to his interest in the digital sector. His experience on Wall Street involved commercial assessment, business research, strategic advocacy, financial analysis and investment modelling. He joined Orbiscom, the Irish online payment technology company which was subsequently acquired by MasterCard, in New York to head up the commercial and banking sales division. John was introduced to All human, an Enterprise Ireland company which led to his return to Ireland in 2002 to join the company. Since then, he has managed All human to become Ireland’s leading digital agency. All human now works with Tier 1 brands in banking, telecommunications, transport, utility and eCommerce across Ireland and other parts of the EU. As a full-service agency with a network of associates, All human has a total headcount of 70+ staff headquartered in Dublin with teams in the UK, Spain & Poland. As a passionate and dynamic digital industry leader, John regularly works with C-Suite on digital consulting engagements for key clients including; An Post, Irish Life, Fáilte Ireland, Bord Bia among many others to deliver insights, and progressive digital strategies to effect real digital impact. Areas of Expertise: - Progressive digital channel strategies for a changing world. - Digital performance & commercial growth. - Helping brands create long-term brand equity & customer loyalty online. - Digital operating models. - Digital culture & training.