Jim has over 15 years' experience in PR and marketing communications in both B2C and B2B sectors. With specialist technology and retail experience, he has also worked in PC peripherals, consumer electronics, software, marketing and Mac-specific products.
Jim has both agency and client side experience, having worked as in-house PR manager for Tiny Computers until 2000, then for technology agency Blitz PR until September 2005, where he led the PC World account (among others). Since then I've been working for myself as a freelance consultant, operating as a mini-agency really, with a range of clients working in technology, consumer electronics and marketing.
In addition, he has had exposure to broad marketing activity including advertising (online, print, radio and TV), direct mail, point of sale material, sponsorship (e.g. Tiny sponsored Wimbledon FC), event organisation, internal communications, brochure/newsletter design, copywriting and print.
Jim has worked on big brands to SMEs and even start-ups. Not only PC World and Tiny Computers, but Mitsubishi Monitors, Fujifilm, Plextor, Gresham Computing, Trustis, Zen Software, UMAX, Avsys, Medion, WebObjective, Adestra, Strydent Software, Digital Ink, NetCrawling, Clicksure, Softpress, Blue Nova International, MINX Technology, Asta Development, Huber+Suhner, FIS Software, Micromark and 3CX.
PR is a communications process. You are sitting on newsworthy stories and you need a translator to help identify, write up and package it/sell it into the relevant media. That's where I come in...drop me a line if you are ready to discuss activity or are looking for some advice.
Jim has forged close relationships with broad sectors of media including technology, gadget, PC, lifestyle, nationals, regionals, men's & women's, broadcast (TV and radio), marketing, verticals (including corporate, education, sports, charity, transport) and online.
2012 - 2012 Specialized Information Publishers Association - Content&Community Manager- SIPA Europe
2005 - Jim Buchanan - PR Consultant
2010 - Velo// - Copywriting & PR Specialist
1995 - 1999 Tiny Computers - PR Manager
1999 - 2005 Blitz PR - Account Director