Richard's profile

Richard Barrett
Richard Barrett Managing Director and Founding Partner Initials
United Kingdom

Richard Barrett, Managing Director and Founding Partner at integrated marketing agency Initials, has 20 years’ industry experience across an eclectic range of B2B and B2C clients. Richard is committed to finding the right balance of talent within an agency to deliver the best possible work for clients. He believes that the current landscape of the industry the most energising of his entire career. As one of the UK’s fastest growing independent agencies, Initials has expertise in brand planning and brand activation, spanning three strategic centres of excellence: Promotional Marketing, Shopper Marketing and Live Engagement. Creating smarter, innovative, and more extraordinary solutions for clients on a local and global scale including: Fiat Group, Heineken, McLaren Automotive, Nestlé, PepsiCo and Philips.