As the company’s Co-Founder and CSO, Tim Webster set up The Exchange Lab in order to advance the efficiencies for traded media in digital advertising. After identifying shortcomings in one-stack methodologies, Tim was key in creating The Exchange Lab’s industry-leading multi-platform approach. During his 18 year digital career, Tim has held senior roles at a number of ad networks including Accelerator Media, Technology Brokers - where he helped to launch ad serving technology Atlas Europe and Ask Jeeves.