Chris Morris, Founder and MD of Clarity Chris founded Clarity in 2005, alongside Jeremy Harvey. Together they decided Clarity wouldn’t just be the name, but that CLEAR Thinking would be its guiding principle. Morris believes the key to growing a business is through building and developing the culture of your company, having the ultimate vision to strive for and getting the team on board every step of the way. Attracting people outside of London is no mean feat, but great culture and reputation are a huge consideration.