With 20 years of experience in marketing, and a successful career in digital since 2000, I am a commercially driven, client-focused strategic consultant, possessing a genuine flair for the creative application of technology, to deliver measurable and sustainable business advantages. At every step in my career, I've learnt something that I still rely on today; from the core marketing principles worshipped during my time in advertising, to an appreciation for the integration methodologies necessary to achieve a single customer view - from my days in subscription TV. Yet we live in an exciting time where the status quo is constantly challenged by emerging technologies and behaviours, and I see it as my duty to stay on top of evolving trends. I am passionate about exploring the aspirations of the organisations I work with; directing research that will shape a compelling vision for the future, whilst informing the winning strategies that will help them realise their objectives. For me, it's about bringing together a wide array of disciplines to generate incredible ideas, and make them credible. In my role at Netcel, I have on-boarded clients in many different sectors, delivering a range of digital solutions across the EPiServer CXM and Commerce platforms for brands including De’Longhi, Kenwood, Braun Household, BDP, Informa, BSI, Ricardo, OMGI, Age UK, UNICEF UK, Royal London Group and CIMA Global. Netcel is also Sitecore accredited and enjoys partnerships with a number of other technology providers, including Kentico, Kaldor (PugPig), Microsoft and Google.