My current focus is on the application of digital marketing technology to the professional services space.I see relationship marketing and content automation as two leading initiatives to increasing the value delivered to clients, increasing client loyalty and increasing brand advocacy. These initiatives also allow firms to build a 360 degree profile of their clients, delivering actionable insights and enable marketing and business development teams to work more effectively with relationship owners. Previous achievements include founding a premium holiday lettings business, project managing a refurbishment at the Houses of Parliament and building an app to increase the efficiency of an auditing system for an engineering consultancy.