J Cromack, Co-Founder of MyLife Digital, and CCO of MyLife Digital Group. The MyLife Digital Group is made up of Wood for Trees a data and analytics business focused on the charity sector, Insight, a sports performance analysis business working with National Governing Bodies and Elite Sports Teams and MyLife Digital that has developed the Consentric Platform. Consentric consists of three solutions - Permissions which enables organisations to rebalance control of the personal data they hold on a citizen - with the citizen, an essential component to comply with the GDPR. Engage an app and online solution to collect and gain insights from live consented data, and Value Index a machine learning solution to explore patterns in consented data to aid decision making. J is an advocate of delivering ‘informed insight from informed consent’ and a champion of the opportunities emerging from GDPR. J has been in demand as a speaker on the subject for both charity and commercial events. He has a wealth in the commercial and not for profit sector and management experience gained from various leadership roles. As a business owner, he has sought to transform the marketing services sector and his entrepreneurial spirit remains at the heart of his approach. His rich understanding of Big Data, Analytics and Data Protection enables him to provide innovative solutions to marketing challenges and support the transformation of organisational performance. He is a Bath Rugby fan and keen sportsman, often taking part in Tough Mudders or cycling events. In 2015 he co-founded Revolve24, a global series of 24-hour cycle endurance challenges.