Itamar Benedy is CEO of Glispa, having previously served as CRO and VP Strategy. Itamar is overseeing the company’s transformation from an affiliate marketing company into a full service ad tech business. This journey has included five acquisitions, all fully integrated in Glispa’s platform, providing clients with a complete suite of mobile monetization solutions. As CEO, Itamar is responsible for leading the company’s overarching strategy to position Glispa as the best mobile ad tech company in the performance ecosystem.
With more than a decade’s experience in mobile and app marketing, Itamar previously served as VP Marketing at Sport.com and Yoga.com, leading the user acquisition, monetization, and analytics teams. He guided Sport.com to become a market-leading fitness firm and transformed mHealth into a business with over 40 million downloads across 30 native apps. Itamar was nominated for the prestigious Forbes Israel 30 under 30 in 2016.