Gemma Banks is Senior Marketing Director, EMEA & APAC at Klaviyo, a customer data and marketing automation platform paving the way for entrepreneurs and creators to utilize data and email to form personal, 1:1 connections with their customers at internet scale. Based out of the London head office, Gemma sits on both the regional leadership team, and also the global marketing leadership team. She has worked extensively in marketing for nearly 20 years, and in PR prior to that, working both agency and client side, for start-ups all the way through to global players. She has worked as a Director for a number of years, specialising in helping SaaS based start-ups to hit high growth targets and taking them through to successful IPO. In Gemma’s prior role at Avalara, she helped to grow the business revenue 200% year-on-year, successfully taking the company through an IPO in 2018.