In a PR career spanning over 30 years, Louise has worked with a huge array of B2B and consumer brands. From major names such as the BBC, TSB, NatWest, Capita, Cap Gemini, Schwartz and 20th Century Fox through to exciting, ambitious businesses such as Siltbuster, Easyfairs and Atradius. A serious PR strategist, with a strong understanding of online metrics, the latest tools and techniques, she is great at devising PR programmes to deliver a client’s business plan. Louise has written for the IoD, the Evening Standard and The Times and has spoken at Microsoft’s offices on PR and measurement, and PR in the digital age.