Former Clicktale CMO Sara Richter has recently joined B2C marketing automation company Emarsys as its new executive vice president of marketing. Sara brings nearly 20 years of marketing experience to Emarsys, and is tasked with taking its growth to the next level and cementing its leadership position in the martech industry — ensuring the company remains a leader in reports like Forrester CCCM and Gartner Personalization MQ. Prior to Emarsys, Sara successfully oversaw the acquisition of behavioural analytics firm Clicktale to Contentsquare. She also worked as Acquia’s VP of marketing in EMEA, and IBM Tealeaf’s director of worldwide field marketing.