Contributing in multiple projects, for high profile national and international clients from inception to launch.
-Strategy development for Digital Projects & tactical activations to achieve client goals
-Campaign management and optimization through various digital platforms (Ad serving, programmatic buying, Google Adwords,Social Media Campaign Management)
-Lead Generation, Inbound Marketing, Content Marketing: Setting up the frame work on how digital activations should be developed in order to meet client goals and deliver measurable results
-Evaluation Reporting and Insights analysis: Identifying KPIs, benchmarks and reporting structures (monthly/quarterly) for initiatives and campaigns for ongoing data analysis, insights and refinements
-Digital Planning: Developing digital plans in order to reach targeted audience and meet Brand goals
-Assist in New Business Development and client service
-Participation in creating effective and efficient integrated marketing campaigns