Founder
Marketing Scientists LLC
July 2003 – January 2007 (3 years 7 months)
Co-Author of Enterprise Marketing Management - The New Science of Marketing (John Wiley & Sons). This ground-breaking book puts ROI at the center of everything Marketing does enabling companies to create sustained, profitable, organic growth.
CEO and President
Inforte Corporation (acquired by Business & Decision)
December 2003 – March 2006 (2 years 4 months)
Inforte Corporation is a leading CRM, e-Commerce and Analytics technology consulting firm that specializes in the development of sales and marketing strategies and solutions for Global 2000 companies. In 1999, Inforte was recognized as one of the fastest growing technology companies in the country coming in at #14 on the Inc. 500 and the firm successfully came public in Feb 2000.
CEO
Zyman Group (acquired by MDC Partners)
May 2001 – July 2003 (2 years 3 months)
Zyman Group is a strategic marketing consultancy that helps businesses succeed by applying the world-class marketing principles, methods and processes of Sergio Zyman, former Chief Marketing Officer of the Coca-Cola Company. Value is created for clients through an integrated offering of hands-on consulting, consumer insights generation, marketing execution guidance and return on marketing investment analysis.
EVP, Strategy
Inforte
1999 – 2001 (2 years)
Inforte Corporation is a leading CRM, e-Commerce and Analytics technology consulting firm that specializes in the development of sales and marketing strategies and solutions for Global 2000 companies. In 1999, Inforte was recognized as one of the fastest growing technology companies in the country coming in at #14 on the Inc. 500 and the firm successfully came public in Feb 2000.