Dave's profile

Dave Sutton
Dave Sutton President/CEO TopRight Partners

Dave believes in putting ROI at the center everything marketing does. As a leading authority on applying transformational marketing principles, organizations seek out Dave to help them develop compelling marketing and sales strategies. Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth.

Previous Experience

Founder Marketing Scientists LLC July 2003 – January 2007 (3 years 7 months) Co-Author of Enterprise Marketing Management - The New Science of Marketing (John Wiley & Sons). This ground-breaking book puts ROI at the center of everything Marketing does enabling companies to create sustained, profitable, organic growth. CEO and President Inforte Corporation (acquired by Business & Decision) December 2003 – March 2006 (2 years 4 months) Inforte Corporation is a leading CRM, e-Commerce and Analytics technology consulting firm that specializes in the development of sales and marketing strategies and solutions for Global 2000 companies. In 1999, Inforte was recognized as one of the fastest growing technology companies in the country coming in at #14 on the Inc. 500 and the firm successfully came public in Feb 2000. CEO Zyman Group (acquired by MDC Partners) May 2001 – July 2003 (2 years 3 months) Zyman Group is a strategic marketing consultancy that helps businesses succeed by applying the world-class marketing principles, methods and processes of Sergio Zyman, former Chief Marketing Officer of the Coca-Cola Company. Value is created for clients through an integrated offering of hands-on consulting, consumer insights generation, marketing execution guidance and return on marketing investment analysis. EVP, Strategy Inforte 1999 – 2001 (2 years) Inforte Corporation is a leading CRM, e-Commerce and Analytics technology consulting firm that specializes in the development of sales and marketing strategies and solutions for Global 2000 companies. In 1999, Inforte was recognized as one of the fastest growing technology companies in the country coming in at #14 on the Inc. 500 and the firm successfully came public in Feb 2000.

Education & Qualifications

University of Virginia BS, Computer Engineering 1981 – 1986 The George Washington University - School of Business MBA, Marketing