Craig's profile

Craig Hanna
Craig Hanna Head of Marketing Cohesion
United Kingdom

I currently lead Sales and Marketing for Cohesion (www.cohesiondx.com), a fast growing technology business disrupting enterprise website build and management with its DX8 productivity toolkit. Consulting services. I advise & implement on marketing operations and specifically how organisations can organise and operate for success in a digital first world. Digital Marketing & Digital Leadership trainer. I believe that companies cannot rely only on external partners for these capabilities, as they are too important to the fabric of doing business today. By building internal capability and understanding, companies can take ownership of the growth opportunities on offer. This transformation builds long-term value and competitive advantage and encompasses areas such as marketing operations, competency and capability development, business process development, innovation workshops, training and mentoring as well as change management. I'm a regular keynote speaker across Europe and US on a range of digital marketing and transformational topics. I'm a consultant and contributor for Econsultancy, Direct Marketing Association, Institute of Direct Marketing and Global Marketing Alliance amongst others. Specialties: Digital strategist, digital transformation, digital consultancy, travel industry, Healthcare, digital marketing, planning digital strategies, digital training, search marketing, emerging digital trends, change management, big data, mobile marketing, email marketing, PPC, innovation, process and governance development and optimization, capability benchmarking, strategy, leadership development, interim management, audits and assessments, marketing operations optimization, supplier selection, change management, organizational design, training and skills development Clients included: 3M, DuPont, L'Oreal, Deckers, LV, KPMG, UJA, British Airways, Virgin Holidays, London Development Agency, Samsung, Verizon, Johnson & Johnson, Broadridge

Previous Experience

EVP Econsultancy

Education & Qualifications

CIM Post Graduate Diploma in Marketing