Cory Schmidt is Head of Marketing at Canto. He’s a passionate B2B software digital marketing specialist devoted to sales-ready lead creation and nurturing. His main expertise is demand generation and he’s an SEO and SEM/SEA expert with a talent for connecting products to relevant search terms. Canto is the original digital asset management system with over 30 years of providing solutions to customers. In his role, Cory’s expertise extends to helping marketing teams unleash their brands and content with digital asset organising, retrieval and sharing capabilities. He calls Berlin home but divides his time between London and San Francisco, where Canto is headquartered.