Phil Crothers has worked in the marketing and technology sector for over 20 years. He has enjoyed the challenge of working in several senior marketing roles and also agency side, having run his own successful marketing company for over 7 years. Phil is a passionate strategic marketer focused on continually improving sales and marketing effectiveness to drive business growth. He maintains a strong desire to identify and apply new modern marketing strategies and tactics to push the boundaries to meet the growing challenges within the technology sector, adapting to the dramatic changes in buyer behaviour we have seen in recent time and is always keen to reach out to fellow B2B Marketers to share insights!