I’ve held global roles with leading marketing technology companies – Unica, Chordiant, smartFOCUS, Pitney Bowes Software. I’ve led the data charge at big agencies – RAPP and DDB. Now I work directly with brands, agencies and technologists who want to take control of their own marketing data destinies. How? I bridge opposing sides, technology and marketing; conceptual creativity and analytic thinking. This is achieved by translating marketers’ ambitions into pragmatic action by aligning data capabilities with practical marketing goals and revenue. I spend my spare time driving race cars at absurd speed, which is wholly irrational.