Ben's profile

Ben Salmon
Ben Salmon Co Founder We Are Crank
United Kingdom

I’ve held global roles with leading marketing technology companies – Unica, Chordiant, smartFOCUS, Pitney Bowes Software. I’ve led the data charge at big agencies – RAPP and DDB. Now I work directly with brands, agencies and technologists who want to take control of their own marketing data destinies. How? I bridge opposing sides, technology and marketing; conceptual creativity and analytic thinking. This is achieved by translating marketers’ ambitions into pragmatic action by aligning data capabilities with practical marketing goals and revenue. I spend my spare time driving race cars at absurd speed, which is wholly irrational.


Anything where data, technology and marketing need to make sense to work commercially and for the consumer. Examples include CRM, Campaign management, Marketing automation, Database Marketing , Marketing Analytics, Email Marketing, Multi Channel Marketing, Customer Interaction Marketing, Real time decisioning, Marketing & Technology Strategy, Integrated Marketing Systems, Single Customer View

Previous Experience

2016 - We Are Crank (current) 2013 - Attributely (current) 2010 - 2013 Pitney Bowes (acquired Portrait Software 2010) - Global Solutions Owner, Marketing and Customer Interaction Solutions 2010 - 2010 DDB UK - Director of Technology and Data 2007 - 2010 RAPP - Head of Marketing Solutions Strategy 2005 - 2007 smartFOCUS Group 2004 - 2005 Unica Corporation 2001 - 2004 Chordiant (acquired Prime Response) 1999 - 2001 Prime Response - Consultant