Greg is the Founder and CEO of Blis. He is a location data technology expert who has designed and engineered intelligent demand-side and data management platform for more than 10 years. Greg identified a market opportunity in 2004 to use mobile, wireless technology and location intelligence as a way of accurately targeting audiences for digital advertisers. Blis emerged as a culmination of these opportunities. In his role as CEO, Greg oversees Blis’ global business. This includes the management of technical engineering, product strategy, nancial management, talent acquisition and international market expansion. Greg has steered the product development of several patented Blis inventions and has also served as a board member of the Mobile Marketing Association UK.