Bart earned his stripes as an entrepreneur and visionary by founding the Web content management company GX Software in the early days of the World Wide Web. At GX Software, he helped drive growth with his strategic insights into the online market, first as head of sales and business development operations and later as CEO. Bart's firm belief in the power of online engagement subsequently inspired him to co-found BlueConic. Under his leadership, BlueConic has become a highly successful provider of online marketing software. He holds a master's degree in communication and new media from the University of Nijmegen. Follow Bart on Twitter @BartHei.