Amit's profile

Amit Thapliyal
Amit Thapliyal Global Director-Marketing Al

Amit is a full stack marketer with over 14 yrs of expertise in enabling Digital Transformations, Brand Management, Consumer, SaaS & Services Marketing, across various industries – for B2B & B2C verticals. He has successfully created and launched several brands in the consumer space, executed activations at scale across OOH, LFRs, launched products across ecommerce channels, created marketing engines for B2B & B2B2C segments & created Partner/Channel programs to leverage revenue streams. What he brings to the table is a deep understanding of Branding & the Digital space for customer acquisition and engagement -from multi/omni channel customer journeys to marketing message orchestration for revenue uplift ; from front end experiences to ATL/BTL, ABM to creating campaigns at scale; from social engagement to marketing architecture. He has a hands-on approach towards his trade & has also been a part of the Strategy, incubation team of 3 startups, successfully setting up business models, marketing roadmaps for them. He has been an active speaker, panelist at numerous industry events, has published articles , blogs in leading publications. He is actively involved in Pro-bono consulting for clients & mentoring management students. An avid reader, music buff, he loves adventure trails , sarcasm & believes in- "Do the New"