Digital Marketing Specialist with over 5 years of experience across various industries - Telecommunication, Insurance, Services & Education. Specialisation in SEM, Social Media Marketing, Programmatic Media Buying, Marketing Technology (DMP, Customer Experience Management and Marketing Automation). Have hands-on experience with Adobe Experience Cloud tools (Adobe Target, Adobe Audience Manager, Audience Campaign, Adobe Analytics), Google Marketing Platform (GMP, DV360), Facebook Ads Manager and Campaign Management Tools (Teradata Marketing Application - Mapp Engage, Experian Cheetah Mail).