An equally creative and analytical Digital Marketing Consultant with over 17 years education and commercial marketing experience, Alta is passionate about helping schools succeed in the digital arena. From Google Analytics, through to SEO, PPC and Social Media marketing, she has made a point of becoming – and remaining – an expert in the digital areas that have the biggest impact on a school’s brand recognition and admission numbers. In addition to delivering results-focused strategies for schools, Alta is keen to share her expertise and has delivered over a hundred webinars, workshops and masterclasses, all designed to empower the school marketer. Her practical sessions sieve through the digital noise to ensure participants always walk away with something of value to add to their own marketing repertoire.