Adam Little is the Chief Marketing Officer at Data Dwell, providers of digital asset management and sales enablement software. Sales enablement software makes your business’ content work harder for marketers and sales teams, the software boasts being Salesforce's only 100% native Sales Enablement App. Adam’s vast experience in marketing in the B2B sector have given him a thorough understanding of the economics of marketing and a passion for measuring its effectiveness, allowing him to share tips on how businesses can get the most out of their marketing efforts.