Sylvia's profile

Sylvia Jensen
Sylvia Jensen VP EMEA Marketing Acquia
United Kingdom

Acquia is the leading provider of cloud-based, digital experience management solutions. Forward-thinking organisations rely on Acquia to transform the way they can engage with customers - in a personal and contextual way, across every device and channel. Acquia provides the agility organisations need to embrace new digital business models and speed innovation and time to market. With Acquia, thousands of customers globally including the BBC, Cisco, Stanford University, and the Australian government are delivering digital experiences with transformational business impact. Sylvia Jensen is currently the Vice President of EMEA Marketing for Acquia. In this position Sylvia is responsible for the creating a marketing strategy and execution plans to accelerate Acquia's growth in key markets using data-driven insights.


Online Marketing, B2B Marketing, Integrated Marketing, Email Marketing, Lead Generation, Marketing Automation, CRM, Analytics, Multi-Channel Marketing

Previous Experience

Senior Director of EMEA Marketing for Oracle Marketing Cloud. Responsible for creating and executing the EMEA marketing strategy for Oracle Marketing Cloud, a market leader in providing SaaS applications for marketers. The Oracle Marketing Cloud is comprised of acquisitions such as Eloqua, Responsys, Compendium, BlueKai and Maxymiser. Targeted several marketing personas across vertical industries through the entire marketing mix with an emphasis on modern marketing techniques such as inbound and ABM. Demand generation efforts focus on new business acquisition for both the Enterprise and MSE sales teams. Initiated the creation, and driving the use of, Middle and Bottom of Funnel (BOFU) content for pipeline acceleration. Developed a comprehensive marketing dashboard working closely with sales to create transparency and help make data-driven decisions in the region. Work with customers to demonstrate advocacy of Oracle Marketing Cloud through speaking opportunities at events and webinars. Manage and mentor a team of 10 marketing professionals covering the EMEA region.

Education & Qualifications

University of California, Berkeley - BA, Political Economy University of California, San Diego - Masters, International Business Oracle Leadership Training