Lelen Logan's profile

Lelen Logan Udayan
Lelen Logan Udayan CRM Manager JLRSA
South Africa

Initiate...Iterate...Integrate...Repeat My current portfolio includes experience in digital marketing, product marketing, product marketing plans, market analysis, logistics/procurement, internal sales and demand planning. Apart from these, I have also been successfully involved with project planning, which has included in-depth analysis of competitors, communication plans, marketing plans, benchmarking, production strategy and information analysis. I completed my B.Com Degree in Supply Chain Management and Business Management from the University of Kwa-zulu Natal. I also hold an International Digital Marketing Diploma, from the Digital Marketing Institute through Brandschool Africa. My most recent assignment as CRM and New Media Manager, has allowed me to use the more creative and fluid side of my personality. It is a field that I am very passionate about, and while very dynamic in the approach, I strongly believe that the analytical, and problem-solving skills nurtured in my previous posts, help heighten my ability to marry business and consumer needs, allowing for timeous reaction, continuous innovation and delivering on monthly metrics, for the brands within my portfolio. Though my title may say CRM and New Media Manager, which may also mean Digital, Social and E-mail Marketing Manager, which may also mean Below the Line Marketing Manager, I would have to say I find myself being an "all of the above" explorer. Fortunate enough to have worked my way into such a dynamic field, let alone in such a challenging and competitive industry, I find myself reading about, hearing about and trying out new ideas and optimizing strategies on a daily basis. Give your customer the best experience they can have today, and try to imagine what they will expect tomorrow. That is what I try to strive towards, be it the sale of a product, the handling of a complaint, or a simple query. These experiences will set us apart from our competitors!