Missing your target audience: Lessons for marketers from epic campaign fails
When it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental past the point of recovery.
You might have the right product, but what if you have the wrong target audience? Or worse, create something that excludes and insults various audiences? Agencies and content producers are full of ideas, but even with all the market research and customer insight in the world, there can still be moments when the target is hopelessly missed.
7 August 2017