The three key trends shaping digital customer experience strategies
In a world in which anything can go viral and kill a brand's reputation in a matter of hours, businesses need to up-the-ante and deliver innovative, state-of-the-art, seamless experiences every single time. Leading the way, ecommerce giants such as Amazon are making customer experience an integral part of their company culture. With this in mind, here are three key trends that we expect will shape the customer experience industry in the next year.
5 February 2018