Transparency, Engagement & Authenticity: The Story Behind Facebook’s Update
In 2017, the “fake news” phenomenon uncovered the realisation that Facebook’s open-access-to-all activity was effectively becoming a liability to the social media giant’s brand and, in turn, the company itself. To combat this, Facebook revealed a facelift of sorts in a bid to provide transparency for both users and marketers.
The question is, why is Facebook investing time and money into more conspicuous sponsored formats like collection ads, canvas ads and in-stream videos?
14 February 2018