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How To Build Your Brand Presence DigitallyWhile branding doesn’t produce quick results such as PPC, this is a valuable asset that establishes trust in your business and can bring new customers. Here we’ve listed ways to build your brand presence online.

                Victoria Ward
                22 March 2017
            
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Learning, Targeting And Collaboration – The Perfect StormStorm Doris was no match for 250 B2B Marketers, a full house battened down the hatches for a thought provoking day at InTech. The themes for the day weren’t new ones, but to me they boil down into 3 categories.

                Giles Shorthouse
                22 March 2017
            
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12 Online Editing and Proofreading Tools Content Writers Should Know AboutIf you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the...

                Gloria Kopp
                22 March 2017
            
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Mapping the online customer journey for travel organisationsIn this blog we will examine the online customer journey within the travel industry – touching on key factors such as customer personas, the importance of mobile and how user feedback can enhance the journey.

                Udesh Jadnanansing
                22 March 2017
            
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5 Step Approach To Drive Customer Engagement On Social MediaCompanies are spending a marked amount of their budget on social media marketing, but it often lacks a goal-oriented approach. The following insights focus on a five-step strategy to optimize customer engagement and...

                Swapnil Bhagwat
                21 March 2017
            
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Just A Tap Away: Why You Need To Know How To Use Your PhoneBrand awareness is dependent on how you interact and engage with your clients. Through mobile marketing, you can create and engage in things that will help you reach your customers quickly and serve as a guide to your...

                Iman Bahrani
                21 March 2017
            
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Combining customer profiles with user feedback? This is why...As shown in a research carried out by Capital One, only 9% of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people...

                Udesh Jadnanansing
                21 March 2017
            
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Will Donald ‘Trump’ The Cyber Security Industry?In an evolving threat landscape against the background of political parties being hacked and accusations of hacked rigged & Russia influenced election results, Trump has spoken about securing cyber security from...

                Happy Blob
                21 March 2017
            
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How To Select A Marketing Automation SoftwareMarketing is not just about acquiring customers, but also about retention. As well as a revenue generating strategy it also calls for a lot of investment in time and money. This is where automated marketing tools can...

                Bhavesh Koladiya
                21 March 2017
            
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Improving Conversions With Better UX DesignHow visitors experience your content is extremely important to your conversion rates. We dive into several rules for building trust, the psychology of colors and the buyer experience you create with your call to...

                Richard Fallah
                20 March 2017
            
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How To Create Landing Pages That ConvertEffective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take...

                Eric Gordon
                20 March 2017
            
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10 Mind Blowing Spend Trends This Mother’s DayMum, Mam, Mummy, Mammy, no matter how you say it they’re pretty amazing. Take a look into what we found from campaigns across the globe in the apparel, beauty, consumer electronics and speciality retail industries. 

                Anahid Basmajian
                20 March 2017
            
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How Fashion Brands Are Retaining Consumers Through Social ProofBuilding a loyal, hungry base of customers is the ultimate goal of any business; however, in the world of fashion, customer retention is a massive area of concern for industry mainstays and budding brands...

                Luisana Cartay
                20 March 2017
            
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The Rising Influence Of Ecommerce In The Automotive-AftermarketThe increasing influence of digital transformation is reshaping the global automotive industry. Automotive aftermarket, the secondary market of the automotive industry is also experiencing this paradigm shift from...

                Shantanu Shrivastava
                20 March 2017
            
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Distinguishing the Fads From the Trends: A Marketer’s Look at Clean LivingMarketers that get distracted by the new, shiny, behaviours and drive serious business decisions based on knee-jerk glimpses of trends are setting themselves up for failure. 

The art of marketing in today’s world...

                Lisa Luu
                17 March 2017
            
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Soundbites and HeadlinesWhat is the biggest platform available to content producers right now? If you’re thinking Facebook, Snapchat and viral news sites like Buzzfeed or Huffington Post, you’d be right! Marketers and content makers would do...

                James Loomstein
                17 March 2017
            
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7 Things CMOs Need to Know for 2017Digital marketing is more important now than ever, and you need to know that you are doing the right things in the right way. As a business leader, it’s a daily requirement to think both about the bigger picture, and...

                James Loomstein
                17 March 2017
            
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Mobile Apps Are Coming Of AgeWe’re back from MWC in Barcelona! As I sift through my pile of business cards and send hundreds of follow-up emails, I reflect on the year that has passed since we launched at MWC ‘16, and realize that the industry...

                Nathan Golan
                17 March 2017
            
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Can all online retail struggles be solved through digital feedback?Online retailers face tough competition when it comes to offering a good customer experience and winning over customer loyalty. Whilst striving for this much-sought-after “perfect customer experience”, there’s still...

                Udesh Jadnanansing
                17 March 2017
            
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How To Optimize The Full Marketing Localization Process - Part IMarketing localization is a complex process with a lot of potential pitfalls and challenges. Find out how to optimize the whole process in this two-part series.

                David Ost
                16 March 2017
            
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The values of listening to the Voice of the CustomerHaving an online customer feedback tool in place is one thing. But putting it to good use and actually listening to your customers? That’s another. Unfortunately there are many instances in which online customer...

                Udesh Jadnanansing
                16 March 2017
            
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5 Reasons Why Live Chat is The Latest "Must Have" for Your BusinessRather than watching potential customers click away from their e-commerce sites, many businesses have been adding live chat support. As it turns out, live chat has the ability to provide the convenient answers that...

                Lachlan Brook
                16 March 2017
            
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Context Marketing – Putting it into profitable action (Part 3 of 3)This is part 3 where we’ll give you the 5 action steps in Context Marketing that marketers must follow to ensure acceptance, adoption and ultimately profitable growth.

                Kevin Adema
                16 March 2017
            
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7 Advanced Ways to Reduce Email Churn RatesWhile you can’t always prevent readers from opting out of your emails, you can reduce the likelihood of them doing so with a few proven practices. In this article I’m going to show what many influencers do to reduce...

                Kristian Jønsson
                16 March 2017
            
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How to Optimize Your Customer Journeys in 2017Many marketers are hopping on board with marketing automation in 2017 because, well, it works.

From taking the repetitive tasks out of what used to be time-consuming, tedious processes to creating opportunities for...

                Jeanine K
                15 March 2017
            
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