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Best Practices For Brilliant 404 Pages

Best Practices For Brilliant 404 Pages

To help marketers understand both the value and pitfalls in 404 error page design, here is an analysis of 404 pages, as well as best practices for creating your own optimized pages.

Sahil Merchant
Sahil Merchant 29 May 2018
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Top 10 Social Media Sites for Business Promotion

Top 10 Social Media Sites for Business Promotion

The advancement in the social media technology has opened broad avenues of digital marketing, for businesses both small and large. By learning the art of social media marketing, you can showcase your business to the...

Vinod Mohite
Vinod Mohite 29 May 2018
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Top 10 trends for Digital in 2018

Top 10 trends for Digital in 2018

In this era of ever-changing technology and business dynamics, one doesn’t have the luxury of time. If one doesn’t pace up and stride along the shifting tides of innovation and technology the likely outcome is to be...

Rajiv Peddada
Rajiv Peddada 29 May 2018
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YouTube’s new TV-focused ad offerings explained

YouTube’s new TV-focused ad offerings explained

It’s no secret that younger demographics are watching less and less TV. According to a new Google-commissioned Nielsen study, more than half of 18 to 49-year-olds in the US are either light viewers or don’t subscribe...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 29 May 2018
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Is your CRM/Loyalty Program infused with Artificial Intelligence (AI)?

Is your CRM/Loyalty Program infused with Artificial Intelligence (AI)?

According to New York Times journalists, John Markoff and Steve Lohr, many of the tech industry’s biggest companies like Amazon, Google, IBM and Microsoft, are competing to become the go-to company for A.I

Fazil Nazir
Fazil Nazir 25 May 2018
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3 Easy-Wins for Digital Marketers to Get Started with Onsite Retargeting

3 Easy-Wins for Digital Marketers to Get Started with Onsite Retargeting

Take a look at the best ways how digital marketers can get started with onsite retargeting to recover the abandoned shopping carts.

Asad Ali
Asad Ali 25 May 2018
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Optimise your Ecommerce sales by making your products shine.

Optimise your Ecommerce sales by making your products shine.

Ecommerce catalogue sales can be seriously damaged by the weakness in customer experience brought about by inaccurate or inconsistent product information. This can lead to sales abandonment or movement of customers to...

Alvaro Verdoy
Alvaro Verdoy 25 May 2018
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How to Create a Winning Data-Driven Content Marketing Strategy in 2018

How to Create a Winning Data-Driven Content Marketing Strategy in 2018

Digital marketers know the role content marketing plays in their strategies. Research shows that it’s the second most effective tactic marketers plan to use in 2018. It is ahead of SEO, email marketing, and martech...

Donna Moores
Donna Moores 24 May 2018
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How to Use Advert Retargeting to Raise Brand Awareness and Conversions

How to Use Advert Retargeting to Raise Brand Awareness and Conversions

As a user, do you wonder why you might visit a site once, and then start seeing adverts for that company or the products it sells? The technique is called retargeting. It is a common method used by businesses to help...

Izaak Crook
Izaak Crook 24 May 2018
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10 Great Email Templates for Different Campaign Types

10 Great Email Templates for Different Campaign Types

Creating templates for email marketing is a very effective way for you to send campaigns without having to design them every time. Being able to save and edit templates can save you a lot of time and effort. In...

Georges Fallah
Georges Fallah 24 May 2018
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Challenges faced in developing healthcare and fitness mobile apps

Challenges faced in developing healthcare and fitness mobile apps

Healthcare and fitness apps are in demand. With wearables and IoT, it has been a challenging task for developers to deliver an outstanding app. Look at the biggest challenges of developing an innovative healthcare...

Hemang Rindani
Hemang Rindani 23 May 2018
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Why frank conversations deliver the best work

Why frank conversations deliver the best work

Great work requires positive, honest relationships between agency and client. The sort of relationships that facilitate frank conversations, which in turn lead to the best possible outcomes for any...

Richard Barrett
Richard Barrett 23 May 2018
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How Becoming a Business Tutor Could Actually Help your Own Digital Business

How Becoming a Business Tutor Could Actually Help your Own Digital Business

In this article, we're going to look at how the benefits of becoming a business tutor aren't just about teaching new people new skills - they could actually help you and your own business.

Peter Ellington
Peter Ellington 23 May 2018
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Attract Customers To Your Store By Providing An Experiential Value

Attract Customers To Your Store By Providing An Experiential Value

Attracting consumers to enter your brick-and-mortar store is a foundational pillar for successful customer relationships. A great way to do so is to create experiential events that are not directly tied into selling...

Daniel Bakst
Daniel Bakst 22 May 2018
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How to Use Storytelling to Improve Content Marketing

How to Use Storytelling to Improve Content Marketing

There’s something about stories. They captivated us as children, and as adults, when we hear stories, we are often listening for something we can relate to. It’s no surprise then that storytelling is an effective...

Daniel Ross
Daniel Ross 22 May 2018
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Making Customer Feedback Meaningful: An Interview with Mopinion Founders

Making Customer Feedback Meaningful: An Interview with Mopinion Founders

Want to take a look behind the curtain of leading feedback analytics software Mopinion? We recently sat down with Mopinion founders and feedback experts, Udesh Jadnanansing and Kees Wolters to get their advice on how...

Udesh Jadnanansing
Udesh Jadnanansing 22 May 2018
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Getting smarter about protecting healthcare systems from cyberattacks in 2018

Getting smarter about protecting healthcare systems from cyberattacks in 2018

We often use similar terms in the security and healthcare. We talk about viruses and weaknesses and we put plans in place to reduce vulnerability, improve the health of the patient/network and protect it against...

Rick McElroy
Rick McElroy 21 May 2018
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The Shift from Campaign to Content Marketing

The Shift from Campaign to Content Marketing

How brands are moving towards a more long-term content strategy. The way people consume content has changed. Due largely to the proliferation and preference for consumption of content on mobile devices and the...

Stuart Stubbs
Stuart Stubbs 21 May 2018
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Why Your CRO Campaign Went Awry and What to Do about It?

Why Your CRO Campaign Went Awry and What to Do about It?

There are many reasons for your conversion rate optimization campaign to fail. However, you should not give up: learning from your mistakes can give you valuable experience and knowledge on how to define priorities...

Adam Wakoski
Adam Wakoski 21 May 2018
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Revealed: the most annoying things brands do according to consumers

Revealed: the most annoying things brands do according to consumers

Digital experiences are key to driving loyalty — but have brands overstepped the mark with regards to how they treat customers and what they do with customer data? More and more consumers are getting annoyed with the...

Tim Haynes
Tim Haynes 21 May 2018
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CRM - Three mistakes to avoid

CRM - Three mistakes to avoid

A CRM purchase is an important decision an organization makes to grow its business and need to live with it for years to come. Focusing on the real data and analytics related capabilities of a CRM system will go a...

Ashley Jane
Ashley Jane 18 May 2018
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Shifting sands – do re-sellers realise time is running out?

Shifting sands – do re-sellers realise time is running out?

The channel is constantly shifting, and resellers are finding it hard to react. The CEO of Vortex 6, has noticed that over the last few years many of the large enterprises have had to restructure their business models...

Peter Olive
Peter Olive 18 May 2018
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The Rise and Rise of Influencer Marketing

The Rise and Rise of Influencer Marketing

As the influencer marketing industry develops, we will of course see changes. The challenge, however, is determining how to grow with these changes, spot the opportunities and utilise the power of this new and...

Maria Cadbury
Maria Cadbury 18 May 2018
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How your digital campaigns can benefit from audience marketing in 2018

How your digital campaigns can benefit from audience marketing in 2018

Potential customers can be targeted progressively with the help of audience marketing, focusing on the more personal aspects and not just looking at an overall demographic. It considers mindsets, behaviours and...

Tom Bracher
Tom Bracher 18 May 2018
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What is the biggest onsite search headache for retailers?

What is the biggest onsite search headache for retailers?

The concept of searching online seems straightforward on the face of it. Look a little more closely, and there is an intricate web of purpose, desired outcomes and best practice to consider.

Andreas Brueckner
Andreas Brueckner 17 May 2018
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