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The Importance of Video Marketing for B2B

The Importance of Video Marketing for B2B

When it comes to reaching customers we all know that email converts higher than any other marketing channel. Video has proven extremely powerful in getting the best from email as just using the term “video” in the...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 5 September 2016
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The Power That’s in Simplicity When Coming up with a Great Creative Campaign

The Power That’s in Simplicity When Coming up with a Great Creative Campaign

The best ideas are sometimes and mostly the simple ones, there truly is beauty in simplicity especially in the marketing, advertising and creative industry.

Thabiso Moloi
Thabiso Moloi 16 August 2016
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What Video Chat Means for Ecommerce Business

What Video Chat Means for Ecommerce Business

With an advancement of technology, e-commerce businesses are adopting video chat to enhance their customer experience.

Sam Makad
Sam Makad 12 August 2016
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Why Emotional Storytelling Works for Brands

Why Emotional Storytelling Works for Brands

Marketing in the digital era is no easy task; the multitude of advertisers all competing for the same virtual space creates a ‘content soup’ that marketers need to cut through in order to deliver their message.

Jon Mowat
Jon Mowat 8 August 2016
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Comprehensive Guide for a Pitching Presentation

Comprehensive Guide for a Pitching Presentation

The aim of this presentation is to explain the potential of the idea or company & why it is ideal for investment. Usually, a pitching presentation contains up to 20 slides.

Harish Saini
Harish Saini 2 August 2016
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End of Google’s Growth, and 6 Online Advertising Issues You Need to Know

End of Google’s Growth, and 6 Online Advertising Issues You Need to Know

Alphabet/Google’s revenue continues to grow. In fact, earlier this year, it briefly surpassed Apple to become the most valuable public company. But, over the years, Google has reported one number that has left the...

Jasmeet Sawhney
Jasmeet Sawhney 29 July 2016
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The Masters of Content Marketing - Why Buzzfeed is so Powerful for Brands

The Masters of Content Marketing - Why Buzzfeed is so Powerful for Brands

The old model of marketing relied on interrupting your audience, showing them something that they probably didn’t want in a format that would make them certain they didn’t want whatever you happened to be peddling.

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 25 July 2016
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Just Do It!

Just Do It!

Get your brain in the right state to be creative, think up ideas and then.... most importantly - Bring them to life!

Matt Webster
Matt Webster 25 July 2016
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Video Optimization: Where Do We Go From Here?

Video Optimization: Where Do We Go From Here?

Think about how many videos you were met with before landing on this article. How many did you “skip?” How many did you watch? How many were actually relevant to you?

Eli Mandelbaum
Eli Mandelbaum 22 July 2016
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Video Evolution & The Rise of The Content Strategist

Video Evolution & The Rise of The Content Strategist

The amount of video content that will be uploaded in the next 30 days will be greater than the amount of content created by the three major US TV networks combined over the past 30 years.**

David Barnes
David Barnes 11 July 2016
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5 Tips to Get More Views for Your YouTube Video

5 Tips to Get More Views for Your YouTube Video

With increasing use of YouTube for video marketing by musicians, artists, bloggers, webmasters and businesses, getting your video seen and shared by the online community is becoming more of a challenge.

David Ford
David Ford 1 July 2016
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The Role Of Video Advertising In The 2016 Election

The Role Of Video Advertising In The 2016 Election

Our latest roundtable discussion, sponsored by Brightcom and moderated by Philip Rosenstein, Founder of WhiteHousePress | Newsletter Editor / Columnist at Mediapost takes on the topic of video spending in this year’s...

Eli Mandelbaum
Eli Mandelbaum 1 July 2016
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Getting Brands to Find Their Beat – Marketing and Music Festivals

Getting Brands to Find Their Beat – Marketing and Music Festivals

How do you strike a balance as a brand “performing” to creative music loving crowds this Summer? Take a route too mainstream and endure a potentially heavy amount of damage to your brand image. Be too little known and...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 28 June 2016
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20 Visual Content Marketing Tools To Engage Your Audience

20 Visual Content Marketing Tools To Engage Your Audience

A picture is worth a thousand words. And videos? They’re worth a million, says screenwriter and director Barry Levinson. Gone are the days of purely text-based content marketing. As more and more people gravitate...

Dipti Parmar
Dipti Parmar 13 June 2016
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How Can Publishers Successfully Integrate Snapchat into Their Video Strategy?

How Can Publishers Successfully Integrate Snapchat into Their Video Strategy?

Most publishers focus their social video strategy on Facebook, however, if you are targeting millennials, Snapchat just has to be on your radar.

Jenn Molina
Jenn Molina 9 June 2016
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How to Optimise Your Facebook Video Content

How to Optimise Your Facebook Video Content

With over 4 billion views every day, it’s safe to say that Facebook video is huge. But with a medium that is in relative infancy on this platform, how can you optimise video content to ensure as many views as possible...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 7 June 2016
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Didn’t Like the New Top Gear?

Didn’t Like the New Top Gear?

Here’s why it has had a rough ride so far - from a marketeers perspective. We are looking at the launch of new Top Gear on BBC2 from the perspective of a NPI (New Product Introduction) and, naturally, common sense.

Konrad Dobschuetz
Konrad Dobschuetz 3 June 2016
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E-Commerce & Analytics is Built by Idiots

E-Commerce & Analytics is Built by Idiots

The human being is fairly straightforward in thought process, as was seen by an incident outside my apartment the other day. I was driving a car with French number plates on it and at an awkward junction that is not...

Anthony Smith-Chaigneau
Anthony Smith-Chaigneau 1 June 2016
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A Social Media Management Tool For Success..

A Social Media Management Tool For Success..

If you don't currently use a social media management tool, and are curious about Buffer, then you might find this interesting.

Claire Trevien
Claire Trevien 31 May 2016
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Social Media for Film

Social Media for Film

Ever wandered how to use social media for film?

Fred Felton
Fred Felton 28 May 2016
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6 Reasons Why Facebook Live Is Not Doing the Trick

6 Reasons Why Facebook Live Is Not Doing the Trick

Why Facebook Live is struggling to lift off and even needs to pay for publishers to use it. Plus an easy alternative on how to get your live content working for you.

Konrad Dobschuetz
Konrad Dobschuetz 24 May 2016
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5 Pretty Easy Ways To Optimize Your B2B YouTube Videos

5 Pretty Easy Ways To Optimize Your B2B YouTube Videos

Here are five useful tips you can use to optimize your youtube videos.

Claire Trevien
Claire Trevien 19 May 2016
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9 Tips on Localizing Audio

9 Tips on Localizing Audio

If you have ever dealt with audio recording, whether character voice acting for a game or a voice-over for a video, then you probably noticed that it is not cheap. It is important to do everything right the first time...

Olga Morozova
Olga Morozova 18 May 2016
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Netflix, Amazon, YouTube: TV Trifecta

Netflix, Amazon, YouTube: TV Trifecta

All over the world TV Networks are trembling, ratings are collapsing and audiences are hooked on On Demand streaming remember when TV Networks were Kings? the kings are dead! Long live the Kings!

Manuel Yanez
Manuel Yanez 26 April 2016
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Why Are Text Frame Videos Taking Off

Why Are Text Frame Videos Taking Off

You’ve probably noticed a new style of video showing up ever-more-frequently in your feeds - a style marked by the presence of boxes of text constantly framing the video (or, in some cases, just the top or bottom),

Jenn Molina
Jenn Molina 22 April 2016
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