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What is a Campaign Management System?Whether your campaign’s final objective is to raise sales, enhance brand exposure, or reach out to a new audience, you need to prepare ahead.

                Radhika Sheelvant
                4 May 2022
            
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Why Advancing Data Maturity Will Unleash Your Digital PotentialThere’s no denying that brands which leverage and invest in capabilities with data will be the ones to maximise their full revenue potential. But whilst today’s marketers have a wealth of data at their fingertips...

                Emily Pick
                3 May 2022
            
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How to Run a Successful Digital Branding CampaignAlthough digital branding efforts are a successful method for increasing traffic and brand awareness, starting a digital branding strategy may appear to be a challenging process. Fortunately, there are dozens of...

                Julijana Zlatevska
                27 April 2022
            
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Best Strategies to Successful App Development for StartupsAre you interested in making your own web or mobile app? Are you tired of making changes in already existing mobile applications? But don't want to rely on the app development companies for this? Let us discuss...

                Kosha Shah
                26 April 2022
            
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Top B2B Platforms to Use for Exporting in 2022This article is written with an aim to guide everyone associated with the export business, about the current and future trends of the market and how Top B2B platforms could help them to make the most of their export...

                Sobia Waseem
                13 April 2022
            
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Strategies to Attract Prospects and Engage More Customers for Small BusinessesAs a business owner, you must understand that marketing is one of the key aspects that can turn small business ideas into profitable ventures. You can spend countless hours and resources on achieving perfection in...

                Angela J. Gray
                12 April 2022
            
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Four Media Data Challenges for Advertisers to Crack in 2022Recent global uncertainty —including the pandemic, cost of living increases, and war threats in Europe — is pushing us all to our limits, in ways we never expected. In the world of advertising and beyond, agility and...

                Hasan Arik
                11 April 2022
            
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The Future of Loyalty Marketing in 2022Businesses invest millions of dollars in developing and implementing rewards programs, which range from airlines offering frequent flyer discounts to telecommunications companies lowering their prices in order to...

                Roman Makuev
                7 April 2022
            
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Tips to Boost Customer Engagement by Using SMS Marketing StrategyThanks to its accessibility, SMS marketing reaches more customers. Find out how to craft the perfect strategy to capture more customers and improve engagement.

                Alex Alabiso
                5 April 2022
            
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Values and Customer LoyaltyWe’re constantly told that loyal customers are an asset, but look at research and you get a really keen sense of just how valuable they are. For instance, while just eight percent of customers in a typical online...

                Louise Findlay-Wilson
                25 March 2022
            
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How Companies Can Make In-Person Events as Safe as PossibleThe Covid-19 pandemic has had a major impact on the events industry — both in the way events are held and the expectations of attendees in our post-Covid world. While health and safety have always been important...

                Amy Button
                24 March 2022
            
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Why Conversational Commerce is Crucial For Your Business In this article, we will talk about conversational commerce, why it'll be so important in the future, and its implementation.

                Jay Ripton
                24 March 2022
            
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Top Tips for Getting the Most Out of Your Marketing Automation PlatformUse of a marketing automation platform plays a vital role in growing a business – yet, Act-On’s recent research found that only 16% of respondents feel they are fully utilising their marketing automation tools to...

                Emma Hill
                22 March 2022
            
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Don’t Resign Yourselves to The Great Resignation Just Yet…One of the not so unexpected downstream impacts of the pandemic that has swept across our planet is now being called “The Great Resignation”. What does that mean for the marketing automation industry and how might...

                Tim Biddiscombe
                21 March 2022
            
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Bing Ads to be the Future of Ad Exchanges: Get Ready to Invest Bing is a search engine that gives users results that are often most relevant to their search – which means that it is safer to say that when it comes to prioritizing the intent-based searches, Bing is already doing a...

                Priya Kumari
                17 March 2022
            
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8 Simple Tips to Improve Customer Experience in 2022If you want to build a robust digital brand in 2022, you should focus on improving customer experience. Good CX will improve revenue and sales for you.

                Janki Sharma
                16 March 2022
            
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Digital Marketing Trends to Look Out For in 2022When the world was thrown into chaos with Covid-19, many changes occurred not only to our physical environment but also emotionally. People feared for their lives day after day. The times were terrible, yet it didn...

                Mohsin Pervaiz
                15 March 2022
            
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Top 7 Best Practices for Account-Based Marketing in 2022Businesses are increasingly opting for account-based marketing (ABM) as they move towards providing a more customer-centric approach. Organizations are moving beyond the traditional marketing models to keep up with...

                Priya Kumari
                14 March 2022
            
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CMS Security for Safer WebsitesLearn about the security threats that your website may encounter and the CMS security measures to safeguard your website and customer data.

                Shelly Megan
                11 March 2022
            
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How to Deal With the Carbon Footprint From Data Centers Environmental concerns are top of every business' agenda these days. We all know about reducing our carbon footprint. You may think your business is moving towards a greener future by reducing paper use and...

                Madelyn Wilson
                10 March 2022
            
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Social Media Marketing: Drive Your Business With Creativity in 2022Social media needs both plans and creativity to flourish as a platform. If you want to excel in your business with social media marketing, here's what you need to focus on.

                Bikroy Bangladesh
                10 March 2022
            
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Porky Polls: People Lie in Surveys, So How Do You Get to the Facts?How many times have you embellished your answer when a survey asks how regularly you exercise or how many units of alcohol you drink per week? When it comes to market research, and surveys in particular, how do you...

                Matt Hay
                9 March 2022
            
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International Women’s Day 2022: Business Leaders Offer Their Thoughts on How We Can Break the BiasWith today being International Women’s Day, female tech executives address how businesses in tech can encourage diversity and inclusion and ultimately break through biases. 

                Technology Experts
                8 March 2022
            
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Power Your Community Strategy with the Periodic Table of Community StrategyHere are the most important considerations in online community strategy distilled into a quick reference visual model - the Periodic Table of Community Strategy.

                Michelle Goodall
                7 March 2022
            
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Decoding the Significance of Intent Data for B2B Marketers Intent data reflects online users' explicit business interests. Intent data is one of today’s top buzzwords in marketing. But what is intent data, and what are the key benefits of using it? In this post, we'll...

                Priya Kumari
                7 March 2022
            
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