What research do I need for a new website project?
When planning a new website, do you usually think about what the new design might look like, or what features you and the team would like to see?
This is unfortunately one of the most fundamental mistakes that you can make. Fall into the trap of creating a website based on assumptions and opinions, and your website will not deliver you the best results. To create a truly effective, customer-centric digital experience you need to take a step back.
Alaina Roberts DipM MCIM CM
22 September 2017