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The Challenges of Customer Lifetime Value (CLV)

The Challenges of Customer Lifetime Value (CLV)

We all agree Customer Lifetime Value is important, but there’s not much agreement after that. This blog is about the challenges of Customer Lifetime Value (CLV). CLV is a fantastic concept but defining that value and...

Peter Rivett-Jones
Peter Rivett-Jones 24 May 2023
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The Use of Chatbots in Improving Customer Experience and Brand Engagement

The Use of Chatbots in Improving Customer Experience and Brand Engagement

Chatbots have become increasingly popular in recent years, and have been used by many businesses as a tool for improving customer experience and brand engagement. A chatbot is a computer program designed to simulate...

Brack Nelson
Brack Nelson 18 May 2023
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The Importance of Product Discovery in an Era of Hyper-Choice

The Importance of Product Discovery in an Era of Hyper-Choice

Hyper-choice is as likely to frustrate and annoy customers as it is to delight and satisfy them. At a time when retailers are struggling with falling customer spend, it's essential their customers can find what...

Michael Nutley
Michael Nutley 11 May 2023
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The Importance of a Go-to-Market Strategy in a Product Roadmap

The Importance of a Go-to-Market Strategy in a Product Roadmap

A go-to-market (GTM) strategy is a critical component of a product roadmap, outlining the steps necessary to launch a product or service successfully.

Himanshu Goyal
Himanshu Goyal 4 May 2023
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Lesser-Known Benchmarks That Will Improve Your Customer Engagement

Lesser-Known Benchmarks That Will Improve Your Customer Engagement

The article lists down multiple factors that impact customer engagement and how it can be measured.

Nidhi Prakash
Nidhi Prakash 3 May 2023
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A Good SEO Strategy Must Include These Elements

A Good SEO Strategy Must Include These Elements

Planning, optimising, and arranging your website to improve its search engine ranking is the process of developing an SEO website strategy. A solid SEO plan will help you better match search intent, resulting in more...

Drew Cameron
Drew Cameron 28 April 2023
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What's Left for Marketers in the AI Age: Up-Skilling for Survival

What's Left for Marketers in the AI Age: Up-Skilling for Survival

Adding ‘AI platform management’ to your CV will boost your employability. It will demonstrate your ability to produce more with less, and your commitment to a learning mindset. Here are seven ways you can upskill with...

Mizutani Yasutaka
Mizutani Yasutaka 24 April 2023
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Are You Using the Right PR Strategy? The Concepts of Ex Ante and Ex Post in PR and Marketing

Are You Using the Right PR Strategy? The Concepts of Ex Ante and Ex Post in PR and Marketing

The success of any public relations strategy relies on the ability to make decisions that effectively address your very specific needs and interests. In this chapter, we will explore how the concepts of ex ante and ex...

Andy Bhatt
Andy Bhatt 21 April 2023
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A Digital Marketer's Guide to ADA Web Compliance

A Digital Marketer's Guide to ADA Web Compliance

ADA web compliance does not need to pose a considerable challenge for digital marketers - read our informative guide to understand how it can be done.

Jason Martinez
Jason Martinez 14 April 2023
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The Science of Neuromarketing: Understanding Consumer Behavior for Smarter Campaigns

The Science of Neuromarketing: Understanding Consumer Behavior for Smarter Campaigns

Imagine you’re meandering down the snack aisle at your local grocery store, and suddenly you find yourself irresistibly drawn to a new brand of potato chips. Intrigued by the packaging, you toss it into your cart...

Charles Lange
Charles Lange 13 April 2023
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Using Heatmaps to Take Your Startup Strategy to the Next Level

Using Heatmaps to Take Your Startup Strategy to the Next Level

How can marketers use heatmaps to take their strategy to a new high? While analytic programs feed us with numbers, it’s time to start visualising that data if you want to quickly pinpoint what needs to change.

Dmytro Spilka
Dmytro Spilka 6 April 2023
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The Role of Humor in Marketing: Making Your Audience Laugh While Promoting Your Brand

The Role of Humor in Marketing: Making Your Audience Laugh While Promoting Your Brand

As a marketer, I’m sure you’ve heard the saying, “laughter is the best medicine.” But did you know that laughter is also a powerful tool in marketing? Humor can make your audience feel more connected to your brand...

Charles Lange
Charles Lange 5 April 2023
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How to Maximize Operational Efficiency with Automated Workflows

How to Maximize Operational Efficiency with Automated Workflows

In today's fast-paced business environment, maximizing operational efficiency is crucial for organizations to stay competitive and achieve their goals. One way to achieve this is through the use of automated...

John Paul
John Paul 31 March 2023
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Hybrid Marketing: The Benefits of Combining Print & Digital

Hybrid Marketing: The Benefits of Combining Print & Digital

A powerful marketing strategy is key to a successful business. This connects corporations and customers, both in person and online. But how do you know which strategy is right for your company? Here, we will explore...

Rachel G
Rachel G 31 March 2023
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The Marketing and PR Implications for Milk Labeling

The Marketing and PR Implications for Milk Labeling

Recently, news broke that the Food and Drug Administration (FDA) proposed that non-dairy products made from soy, oats, and other plants could be labeled as "milk." This is a significant development not just...

Andy Bhatt
Andy Bhatt 24 March 2023
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How a Stabilising Job Market Has Affected This Year’s Marketing and Creative Salaries

How a Stabilising Job Market Has Affected This Year’s Marketing and Creative Salaries

Those working in the digital, creative and marketing industries can now get a glimpse into the next year’s job market following the release of the 2023 salary guide figures from workforce solutions experts, Aquent.

The Think Tank PR
The Think Tank PR 23 March 2023
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The Curious Case of Project Management for Customer Transformation

The Curious Case of Project Management for Customer Transformation

As businesses grow and expand, they often undertake complex customer transformation projects to improve their operations and gain a competitive edge. Such projects may involve adopting new technologies, revamping...

Faizan m. Syed
Faizan m. Syed 22 March 2023
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Converging Marketing, Sales and Customer Service

Converging Marketing, Sales and Customer Service

In today's highly competitive business environment, it has become increasingly important for organizations to streamline their marketing, sales, and customer service processes. Converging these functions can help...

Faizan m. Syed
Faizan m. Syed 17 March 2023
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Digital Marketing Career Guide: Tips and Strategies for Success

Digital Marketing Career Guide: Tips and Strategies for Success

Digital marketing is an ever-evolving industry that presents a wide range of opportunities for those interested in pursuing a career in this field. Whether you are a student or an experienced professional looking for...

Nine Grapes
Nine Grapes 10 March 2023
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Seasonality Has More Impact on Marketing Than You Think

Seasonality Has More Impact on Marketing Than You Think

Seasonality is a vague and often misunderstood term in marketing. Many marketers think of it simply as the different seasons, and what will drive the best opportunity for sales in winter as opposed to summer, but...

Maor Sadra
Maor Sadra 10 March 2023
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11 Digital Marketing Trends That Need to Be Considered in 2023

11 Digital Marketing Trends That Need to Be Considered in 2023

Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks...

Eliza Martin
Eliza Martin 9 March 2023
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Benefitting From Celebrity Social Proof in Marketing and PR

Benefitting From Celebrity Social Proof in Marketing and PR

In today's crowded marketplace, businesses are always looking for effective ways to get their brand in front of potential customers. One strategy that has proven to be successful is leveraging the power of...

Andy Bhatt
Andy Bhatt 8 March 2023
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How to Get Better at Creating Digital Content in 2023

How to Get Better at Creating Digital Content in 2023

Content marketing is cost-effective, but many organisations haven’t invested in the proper setup to help their teams to flourish.

Erica Gunn
Erica Gunn 7 March 2023
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The Rise of Mobile Games as a New Marketing Strategy

The Rise of Mobile Games as a New Marketing Strategy

As technology advances, mobile gaming has become more popular than ever. With millions of people using their smartphones and tablets to play games, it's no surprise that businesses are finding new ways to engage...

steven clark
steven clark 2 March 2023
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How to Increase Brand Visibility And Grow Your Startup

How to Increase Brand Visibility And Grow Your Startup

If you want to grow your Startup and gain a higher customer base, then you should first focus more on increasing your brand visibility. Without working on the stuff that helps you increase your brand awareness and...

Mihir Gadhvi
Mihir Gadhvi 28 February 2023
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